Email Flows
Design automated email sequences for onboarding, nurturing, conversion, and re-engagement.
A Claude Code skill that builds complete email flows — subject lines, body copy, timing, triggers, and CTAs — grounded in your product context.
/email-flows design email sequence create email flow How it works
Flow Type & Context
The skill asks about your flow type — welcome, onboarding, lead nurture, re-engagement, upgrade, post-purchase, or event-triggered — and loads your product context.
Audience & Outcome
Define who receives the sequence, the desired outcome, and the aha moment you're guiding subscribers toward.
Sequence Design
Generates each email with subject line, preview text, body copy, CTA, timing, and behavioral triggers. Every email follows the one-email-one-job principle.
Save & Export
The complete email flow is saved as a structured markdown document — ready for your ESP, development team, or marketing automation tool.
Why use it
Complete Email Copy
Subject lines, preview text, body copy, and CTAs for every email in the sequence — not just outlines.
Behavioral Triggers
Sequences built around user actions, not just time delays — trigger the right email at the right moment.
Multiple Flow Types
Welcome, onboarding, nurture, re-engagement, upgrade, post-purchase, and event-triggered flows.
Mobile-first Formatting
Copy structured for mobile email clients — scannable, concise, and action-oriented.
Use Cases
Onboarding Sequences
Guide new users from signup to activation with timed, behavioral emails.
Lead Nurture Campaigns
Move leads through your funnel with educational and trust-building content.
Re-engagement Flows
Win back inactive users with targeted sequences before they churn.
Post-purchase Follow-ups
Retain customers with onboarding help, review requests, and upsell sequences.
Upgrade & Upsell
Convert free users to paid with value-demonstration email sequences.
Event-triggered Emails
Respond to specific user actions with contextual, timely email flows.
How to start
Install the skill in Claude Code, then trigger it with any of these phrases:
/email-flows design email sequence create email flow build a drip campaign