Google Business API

Building with an AI assistant?

This page is the complete Google Business API reference for Postproxy — every format, parameter, media limit, and example in one place. Click Copy page at the top to copy it as Markdown, then paste it into ChatGPT, Claude, Cursor, or any LLM and it’ll have everything it needs to write your integration.

Postproxy publishes local updates to a Google Business Profile location — standard posts, events, offers, and standalone gallery photos — and manages the Business Profile itself: opening hours, attributes, services, food menus, place action links, and the photo gallery. Every request targets a specific location via location_id. Customer reviews are read and replied to through the Profile Comments API, and location analytics flow through profile stats.

Every request below uses the base URL https://api.postproxy.dev and an Authorization: Bearer YOUR_API_KEY header. Replace YOUR_API_KEY and the example IDs with your own.

Profiles and profile groups

Every post targets one or more profiles. A profile is one connected account — for Google Business, a connected Business Profile account that publishes to its locations (each post picks a location via placements). Reference one in a request by its id (the prof_abc123 in the examples below) or by the platform name "google_business", which selects the group’s Google Business profile (a group holds at most one profile per platform). List what’s connected with GET /api/profiles.

Profiles live in profile groups — containers that organize the accounts for one brand, client, or project. List groups with GET /api/profile_groups, and connect a new Google Business profile with the Initialize Connection endpoint.

Example: get profiles and profile groups

List the profiles you can post to — GET /api/profiles:

curl -X GET "https://api.postproxy.dev/api/profiles" \
     -H "Authorization: Bearer YOUR_API_KEY"

{
  "data": [
    {
      "id": "prof_abc123",
      "name": "My Business",
      "platform": "google_business",
      "status": "active",
      "profile_group_id": "grp_xyz789",
      "expires_at": null,
      "post_count": 19,
      "avatar_url": "https://cdn.postproxy.dev/uploads/avatar_prof_abc123.jpg"
    }
  ]
}

List your profile groups — GET /api/profile_groups:

curl -X GET "https://api.postproxy.dev/api/profile_groups" \
     -H "Authorization: Bearer YOUR_API_KEY"

{
  "data": [
    { "id": "grp_xyz789", "name": "Main Brand", "profiles_count": 5 },
    { "id": "grp_def456", "name": "Client Project", "profiles_count": 3 }
  ]
}

At a glance

Platform ID	google_business
Formats	standard (default), event, offer, photo
Character limit	1,500 (Photo has no body)
Media	Optional (local posts); required (Photo). No video
Placements	Locations — location_id (required)
Comments	Reviews via Profile Comments
Profile management	Hours, attributes, services, food menus, action links, profile media — see Business Profile management
Direct messages	No
Post chains	No

Publishing

Formats

Format	Description
standard	Plain local post (default)
event	Event with a title and date range
offer	Promotion with a validity window and optional coupon
photo	Standalone photo uploaded to the location’s gallery (no text, no CTA)

Shared parameters (standard, event, offer)

Parameter	Type	Required	Description
format	string	No	standard (default), event, offer, or photo
location_id	string	Yes	Full location resource path (e.g. accounts/123/locations/456)
language_code	string	No	BCP 47 code (e.g. en, de). Defaults to en. Metadata only
cta_action_type	string	No	LEARN_MORE, BOOK, ORDER, SHOP, SIGN_UP, or CALL
cta_url	string	Conditional	HTTPS URL the CTA button opens. Required for every CTA except CALL

event — additional parameters

Parameter	Type	Required	Description
event_title	string	Yes	Event title shown on the card
event_start_date	string	Yes	YYYY-MM-DD
event_end_date	string	Yes	YYYY-MM-DD
event_start_time	string	No	HH:MM (24-hour)
event_end_time	string	No	HH:MM (24-hour)

offer — additional parameters

Parameter	Type	Required	Description
event_start_date	string	Yes	YYYY-MM-DD — start of validity
event_end_date	string	Yes	YYYY-MM-DD — end of validity
event_start_time / event_end_time	string	No	HH:MM (24-hour)
event_title	string	No	Offer headline (defaults to “Special Offer”)
offer_coupon_code	string	No	Promo code shown with the offer
offer_redeem_url	string	No	URL where the offer can be redeemed
offer_terms	string	No	Terms and conditions

photo — parameters

Parameter	Type	Required	Description
location_id	string	Yes	Full location resource path

photo uploads a single image to the location’s gallery. The post body is ignored, and CTA / language parameters do not apply.

Media

Format	Image max	Formats	Count	Min dimensions
standard / event / offer	5 MB	jpg, png	1 (optional)	400×300 (recommended 1200×900, 4:3)
photo	5 MB	jpg, png	1 (required)	250×250

• Local-post formats accept text-only posts; photo requires an image and ignores body text.
• Video is not supported by Google Business local posts or media.

# standard post with a CTA
curl -X POST "https://api.postproxy.dev/api/posts" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "post": { "body": "We are now open on Sundays, 10am–4pm — come visit!" },
       "profiles": ["prof_abc123"],
       "platforms": {
         "google_business": {
           "format": "standard",
           "location_id": "accounts/123456789/locations/987654321",
           "cta_action_type": "LEARN_MORE",
           "cta_url": "https://acme.example.com/hours"
         }
       }
     }'

# event
curl -X POST "https://api.postproxy.dev/api/posts" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "post": { "body": "Live music, free coffee, prizes." },
       "profiles": ["prof_abc123"],
       "platforms": {
         "google_business": {
           "format": "event",
           "location_id": "accounts/123456789/locations/987654321",
           "event_title": "5-Year Anniversary",
           "event_start_date": "2026-06-15",
           "event_end_date": "2026-06-15"
         }
       }
     }'

# offer with a coupon
curl -X POST "https://api.postproxy.dev/api/posts" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "post": { "body": "20% off all whole-bean coffee through the end of the month." },
       "profiles": ["prof_abc123"],
       "media": ["https://example.com/offer.jpg"],
       "platforms": {
         "google_business": {
           "format": "offer",
           "location_id": "accounts/123456789/locations/987654321",
           "event_start_date": "2026-06-01",
           "event_end_date": "2026-06-30",
           "offer_coupon_code": "BEANS20",
           "cta_action_type": "SHOP",
           "cta_url": "https://example.com/shop"
         }
       }
     }'

# photo (uploads to the location gallery; body is ignored)
curl -X POST "https://api.postproxy.dev/api/posts" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "post": {},
       "profiles": ["prof_abc123"],
       "media": ["https://example.com/storefront.jpg"],
       "platforms": {
         "google_business": {
           "format": "photo",
           "location_id": "accounts/123456789/locations/987654321"
         }
       }
     }'

Placements

A Google Business profile may manage multiple Google accounts and any number of locations. List them with the placements endpoint — each placement’s id is the full resource path (e.g. accounts/123456789/locations/987654321) you pass as location_id. It is always required.

# List locations (placements)
curl "https://api.postproxy.dev/api/profiles/prof_abc123/placements" \
     -H "Authorization: Bearer YOUR_API_KEY"

Each placement carries a metadata.place_id — the location’s Google Maps Place ID — so you can cross-reference it against Google Maps / Places or build a reviews permalink without a separate lookup. It’s omitted when Google returns no Place ID for the location.

{
  "data": [
    {
      "id": "accounts/123456789/locations/987654321",
      "name": "Acme Coffee — Downtown",
      "metadata": {
        "place_id": "ChIJN1t_tDeuEmsRUsoyG83frY4"
      }
    }
  ]
}

Reviews

Google Business reviews live on a location, not on a post, so they surface through the Profile Comments API — not the post-level Comments API. Reviews sync twice daily, at 06:00 and 18:00 UTC.

# List reviews (and your replies) for a profile
curl "https://api.postproxy.dev/api/profiles/prof_abc123/comments" \
     -H "Authorization: Bearer YOUR_API_KEY"

# Reply to a review — parent_id is the review's external ID
curl -X POST "https://api.postproxy.dev/api/profiles/prof_abc123/comments" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "body": "Thank you for the kind words — see you next time!",
       "parent_id": "accounts/123456789/locations/987654321/reviews/AbFvOq"
     }'

A profile_comment.created webhook fires for each new review (across all locations of the account).

Business Profile management

Beyond publishing, Postproxy reads and updates the Business Profile data behind each location — opening hours, attributes, services, food menus, action links, and profile photos. This is separate from publishing local posts to that location.

Every endpoint is scoped to one connected profile and one location:

/api/profiles/:profile_id/google_business/...

No extra connection or scope is needed: any Google Business profile connected to Postproxy can use these endpoints. Every request requires location_id — the location’s full Google resource path (accounts/{accountId}/locations/{locationId}), exactly the placement id from Placements. A location_id your profile can’t reach returns 404; a missing one returns 400.

Method	Endpoint	Description
GET	/api/profiles/:profile_id/google_business/location	Get the location resource
PATCH	/api/profiles/:profile_id/google_business/update_location	Update location fields
GET	/api/profiles/:profile_id/google_business/available_location_categories	List valid location categories
PATCH	/api/profiles/:profile_id/google_business/update_hours	Update regular, special, or more hours
GET	/api/profiles/:profile_id/google_business/attributes	Get the location’s attributes
GET	/api/profiles/:profile_id/google_business/available_attributes	List attributes the location can set
PATCH	/api/profiles/:profile_id/google_business/update_attributes	Update attributes
GET	/api/profiles/:profile_id/google_business/service_list	Get the service list
PATCH	/api/profiles/:profile_id/google_business/update_service_list	Replace the service list
GET	/api/profiles/:profile_id/google_business/food_menus	Get the food menus
PATCH	/api/profiles/:profile_id/google_business/update_food_menus	Replace the food menus
GET	/api/profiles/:profile_id/google_business/place_action_links	List place action links
POST	/api/profiles/:profile_id/google_business/create_place_action_link	Create a place action link
PATCH	/api/profiles/:profile_id/google_business/update_place_action_link	Update a place action link
DELETE	/api/profiles/:profile_id/google_business/delete_place_action_link	Delete a place action link
GET	/api/profiles/:profile_id/google_business/media	List profile media
POST	/api/profiles/:profile_id/google_business/create_media	Add a photo or video to the profile
DELETE	/api/profiles/:profile_id/google_business/delete_media	Delete a profile media item

Read first, then patch

Google’s update calls are field-masked: every PATCH here takes a fields array naming exactly which parts of the resource you’re replacing, and anything named in fields but absent from the body is cleared. Nested objects are replaced wholesale, not merged.

So the reliable pattern for every write is:

1. GET the resource.
2. Edit the object you got back.
3. PATCH it with fields naming only what you changed.

Payloads use Google’s own shapes and camelCased keys, unchanged in both directions, so a response can be sent straight back as a request body.

Feature availability

Google does not offer every capability to every profile. What a location supports depends on its primary category, its country, and location-level eligibility:

Surface	Gate
Attributes	Valid attribute IDs depend on primary category and region — always list available attributes first
Service list	Requires metadata.canModifyServiceList on the location
Food menus	Requires metadata.canHaveFoodMenus — mostly restaurant-like categories
Place action links	Which placeActionType values are accepted varies by profile setup
Profile media	Category relevance and moderation vary by profile type

Requests blocked by one of these gates return 422 with a message naming the flag.

Location

Get location

GET /api/profiles/:profile_id/google_business/location

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID (see above)
read_mask	string	No	Comma-separated Google field paths. Defaults to the full profile-oriented set (name, title, website, phones, categories, address, hours, service area, service items, labels, latlng, openInfo, profile, metadata)

curl -X GET "https://api.postproxy.dev/api/profiles/prof_abc123/google_business/location?location_id=accounts/113344/locations/558899" \
     -H "Authorization: Bearer YOUR_API_KEY"

{
  "name": "locations/558899",
  "title": "Acme Coffee",
  "websiteUri": "https://acme.example",
  "phoneNumbers": { "primaryPhone": "+1 555-0100" },
  "categories": { "primaryCategory": { "name": "categories/gcid:coffee_shop", "displayName": "Coffee shop" } },
  "storefrontAddress": { "regionCode": "US", "locality": "San Francisco", "addressLines": ["1 Market Street"] },
  "regularHours": { "periods": [ { "openDay": "MONDAY", "openTime": { "hours": 9 }, "closeDay": "MONDAY", "closeTime": { "hours": 17 } } ] },
  "profile": { "description": "Neighbourhood coffee since 2009." },
  "metadata": { "canModifyServiceList": true, "canHaveFoodMenus": false, "placeId": "ChIJ..." }
}

Update location

PATCH /api/profiles/:profile_id/google_business/update_location

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
fields	array	Yes	Which fields to replace
(field values)	—	Yes	One key per entry in fields

Patchable fields: title, storeCode, websiteUri, phoneNumbers, categories, storefrontAddress, serviceArea, labels, latlng, openInfo, profile.

Hours and the service list live on the same Google resource but have their own endpoints below.

curl -X PATCH "https://api.postproxy.dev/api/profiles/prof_abc123/google_business/update_location" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "location_id": "accounts/113344/locations/558899",
       "fields": ["websiteUri", "profile"],
       "websiteUri": "https://acme.example/coffee",
       "profile": { "description": "Neighbourhood coffee since 2009. Now with a roastery." }
     }'

Naming a field in fields without sending a value returns 400 — that would otherwise silently clear it.

List available categories

Category values in a categories patch are Google resource names, not display names, and they differ per region. Resolve them here.

GET /api/profiles/:profile_id/google_business/available_location_categories

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
region_code	string	Yes	CLDR region, e.g. US
language_code	string	No	BCP-47 code for display names (default en)
filter	string	No	Google category filter expression
view	string	No	BASIC (default) or FULL
page_size	integer	No	1–100 (default 100)
page_token	string	No	From the previous response

Hours

PATCH /api/profiles/:profile_id/google_business/update_hours

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
fields	array	Yes	Any of regularHours, specialHours, moreHours
regularHours	object	Conditional	Weekly schedule
specialHours	object	Conditional	Date-specific overrides (holidays)
moreHours	array	Conditional	Named hour sets, e.g. kitchen or pickup hours

At least one block matching fields must be present, or the request is a 400.

Times accept either "09:00" / "09:00:00" or Google’s { "hours": 9, "minutes": 0 } object; both are normalised before the call. Days are MONDAY…SUNDAY; dates are { "year", "month", "day" }.

Read current hours through Get location — they are part of the location resource.

curl -X PATCH "https://api.postproxy.dev/api/profiles/prof_abc123/google_business/update_hours" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "location_id": "accounts/113344/locations/558899",
       "fields": ["regularHours"],
       "regularHours": {
         "periods": [
           { "openDay": "MONDAY", "openTime": "09:00", "closeDay": "MONDAY", "closeTime": "17:30" },
           { "openDay": "TUESDAY", "openTime": "09:00", "closeDay": "TUESDAY", "closeTime": "17:30" }
         ]
       }
     }'

Attributes

Structured facts Google shows on the profile — payments accepted, accessibility, amenities, links.

Get attributes

GET /api/profiles/:profile_id/google_business/attributes

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID

{
  "name": "locations/558899/attributes",
  "attributes": [
    { "name": "attributes/has_wheelchair_accessible_entrance", "values": [true] },
    { "name": "attributes/url_menu", "uriValues": [{ "uri": "https://acme.example/menu" }] }
  ]
}

List available attributes

GET /api/profiles/:profile_id/google_business/available_attributes

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
category_name	string	No	Look up by category (categories/gcid:...) instead of by location
region_code	string	No	CLDR region, required alongside category_name
language_code	string	No	BCP-47 code for display names
show_all	boolean	No	Return metadata for every attribute Google knows
page_size	integer	No	1–200 (default 200)
page_token	string	No	From the previous response

Each entry carries a valueType telling you which value shape to send back.

Update attributes

PATCH /api/profiles/:profile_id/google_business/update_attributes

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
attributes	array	Yes	Objects with a name and a type-specific value field
attribute_mask	array	No	Which attribute names to replace. Defaults to exactly the names in attributes

Value shapes by type:

Type	Shape
Boolean	"values": [true]
Enum / multi-select	"repeatedEnumValue": { "setValues": ["TOKEN"] }
URL	"uriValues": [{ "uri": "https://..." }]

attribute_mask defaults to the names you sent, so a partial update never clears attributes you left out. Widen it deliberately to remove one.

curl -X PATCH "https://api.postproxy.dev/api/profiles/prof_abc123/google_business/update_attributes" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "location_id": "accounts/113344/locations/558899",
       "attributes": [
         { "name": "attributes/pay_credit_card", "values": [true] },
         { "name": "attributes/url_menu", "uriValues": [{ "uri": "https://acme.example/menu" }] }
       ]
     }'

Service list

Get service list

GET /api/profiles/:profile_id/google_business/service_list

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID

{
  "name": "locations/558899",
  "serviceItems": [
    { "freeFormServiceItem": {
        "category": "categories/gcid:coffee_shop",
        "label": { "displayName": "Espresso bar", "languageCode": "en" }
    } }
  ]
}

Update service list

PATCH /api/profiles/:profile_id/google_business/update_service_list

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
serviceItems	array	Yes	The complete list — this replaces what’s there

Requires metadata.canModifyServiceList on the location; otherwise 422. Item shapes are Google’s, and which fields are accepted varies by location, so read the current list and edit those objects rather than building new ones.

Food menus

Get food menus

GET /api/profiles/:profile_id/google_business/food_menus

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
fields	array	No	name, menus

Update food menus

PATCH /api/profiles/:profile_id/google_business/update_food_menus

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
menus	array	Yes	The complete menu list — this replaces what’s there

Requires metadata.canHaveFoodMenus; otherwise 422. Structure is menu → sections → items, all labels carry a languageCode, and prices need currencyCode and units.

curl -X PATCH "https://api.postproxy.dev/api/profiles/prof_abc123/google_business/update_food_menus" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "location_id": "accounts/113344/locations/558899",
       "menus": [{
         "labels": [{ "displayName": "Main menu", "languageCode": "en" }],
         "sections": [{
           "labels": [{ "displayName": "Drinks", "languageCode": "en" }],
           "items": [{
             "labels": [{ "displayName": "Filter coffee", "languageCode": "en" }],
             "attributes": { "price": { "currencyCode": "USD", "units": "3" } }
           }]
         }]
       }]
     }'

Place action links

The action buttons on the profile — “Order online”, “Book”, “Reserve a table”.

List place action links

GET /api/profiles/:profile_id/google_business/place_action_links

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
page_size	integer	No	1–100 (default 100)
page_token	string	No	From the previous response

{
  "placeActionLinks": [{
    "name": "locations/558899/placeActionLinks/12345",
    "uri": "https://acme.example/order",
    "placeActionType": "FOOD_ORDERING",
    "isPreferred": true,
    "isEditable": true,
    "providerType": "MERCHANT"
  }]
}

Create place action link

POST /api/profiles/:profile_id/google_business/create_place_action_link

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
uri	string	Yes	Where the button goes
place_action_type	string	Yes	See below
is_preferred	boolean	No	Make this the preferred link for its type (one per type per location)

place_action_type: APPOINTMENT, ONLINE_APPOINTMENT, DINING_RESERVATION, FOOD_ORDERING, FOOD_DELIVERY, FOOD_TAKEOUT, SHOP_ONLINE.

Update place action link

PATCH /api/profiles/:profile_id/google_business/update_place_action_link

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
name	string	Yes	Full resource name from the list response
fields	array	Yes	Any of uri, placeActionType, isPreferred
uri / place_action_type / is_preferred	—	Conditional	One per entry in fields

Delete place action link

DELETE /api/profiles/:profile_id/google_business/delete_place_action_link

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
name	string	Yes	Full resource name

{ "success": true }

A name belonging to a different location returns 400.

Profile media

Photos and videos on the Business Profile itself — distinct from media attached to a local post.

List media

GET /api/profiles/:profile_id/google_business/media

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
page_size	integer	No	1–250 (default 100)
page_token	string	No	From the previous response

Add media

POST /api/profiles/:profile_id/google_business/create_media

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
media_url	string	Yes	Public https URL — Google fetches the file itself
category	string	No	Default ADDITIONAL
media_format	string	No	PHOTO (default) or VIDEO
description	string	No	Max 2000 characters

category: CATEGORY_UNSPECIFIED, COVER, PROFILE, LOGO, EXTERIOR, INTERIOR, PRODUCT, AT_WORK, FOOD_AND_DRINK, MENU, COMMON_AREA, ROOMS, TEAMS, ADDITIONAL.

Google downloads the file from media_url, so it has to be publicly reachable — a signed URL that expires quickly, or a localhost address, will fail.

curl -X POST "https://api.postproxy.dev/api/profiles/prof_abc123/google_business/create_media" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "location_id": "accounts/113344/locations/558899",
       "media_url": "https://cdn.example.com/storefront.jpg",
       "category": "COVER",
       "description": "Our storefront on Market Street"
     }'

Delete media

DELETE /api/profiles/:profile_id/google_business/delete_media

Parameter	Type	Required	Description
location_id	string	Yes	Placement ID
media_name	string	Yes	Full resource name from the list response

Business Profile errors

Status	Meaning
400	Missing location_id, an unsupported fields entry, a fields entry with no value, a bad enum, or a name on another location
403	Google refused the operation for this account
404	The location_id isn’t reachable from this profile
422	Not a google_business profile, the connection needs reconnecting, Google rejected the payload, or the location isn’t eligible (canModifyServiceList / canHaveFoodMenus)
429	Google is rate-limiting; retry after the Retry-After header

Direct messages

Not supported.

Stats

Location performance comes through the standard profile stats endpoint, one series per location — pass the location_id as placement_id. Snapshots are trailing 30-day totals: Search and Maps impressions (summed into views), website clicks, call clicks, direction requests, conversations, bookings, and food orders. See Stats fields by network.

Google Business has no follower count, and Google exposes no per-post stats for local posts — customer engagement surfaces as reviews instead (Reviews).

Webhooks

Subscribe with the Webhooks API:

curl -X POST "https://api.postproxy.dev/api/webhooks" \
     -H "Authorization: Bearer YOUR_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
       "url": "https://example.com/webhooks/postproxy",
       "events": ["platform_post.published", "profile_comment.created"]
     }'

Events relevant to Google Business:

Event	When
post.processed	A post is ready to publish
platform_post.published	A post was published to the platform
platform_post.failed	A post failed to publish (retries exhausted)
platform_post.failed_waiting_for_retry	A publish attempt failed; will retry
profile_comment.created	A new review was synced, or a reply was published. Filter on data.object.placement_id per location
profile.connected / .disconnected	Connection state changed
profile.stats	New profile stats snapshot
media.failed	A media attachment failed to process

Notes

• location_id is required on every post; it is the full Business Profile resource path.
• Video is not supported — local posts and the gallery accept images only.
• Some verticals (e.g. lodging) have local posts disabled by Google and will return a validation error.