Cross-Posting to Social Networks via API
How to publish the same content to X, Instagram, Facebook, LinkedIn, Threads, TikTok, and YouTube through their APIs — and what makes it harder than it looks.
Engineering notes, product updates, and automation playbooks from Postproxy.
How to publish the same content to X, Instagram, Facebook, LinkedIn, Threads, TikTok, and YouTube through their APIs — and what makes it harder than it looks.
How each social media platform handles media uploads differently — chunked, container, resumable, pull-from-URL — and what it takes to support all of them.
Understanding OAuth authentication, the chunked media upload flow, and API endpoints for posting to X.
Understanding permissions, app review, video uploads, and API endpoints for Facebook Page publishing.
Why automation should be designed to finish with publishing, not stop right before it
Why we built a remote MCP server for Postproxy, and how it changes what AI agents can do without infrastructure overhead.
How reworked post creation, drafts, and review flows improve automated social media publishing.
Why automated social media publishing improves reliability, focus, and productivity.
Why retrying failed publishing requests is a product decision, not a technical toggle.
Why multi-platform publishing rarely succeeds everywhere at once — and why systems must be built for that.
Why infrastructure-based publishing wins over tools like Hootsuite and Buffer in automated workflows.
Why human involvement should be modeled explicitly in automated publishing systems.